Persil ProClean, part of Henkel North America’s stable, has rolled out the new #Purrsil Digital and Social Media campaign, celebrating the most discerning critics of clean laundry: cats. The campaign is fuelled by a simple idea that cats and laundry are a purrfect match. The brand has a new mockumentary created by TBWA\Chiat\Day, starring curious kittens and sophisti-cats. The campaign is also a call-to-action for consumers to join in Persil’s new charitable initiative to help feline friends.   ...